It all started with a French bulldog puppy and a problem I couldn't ignore.

WrinkleWag is small-batch cosmetics—for the breeds with the most character and the most upkeep.

The dog

Like any French Bulldog owner, I fell head over heels in love. The wrinkles. The snoring. That look he'd give me, like I owed him money. All of it.

What no one warns you about is how much work these adorable details actually require. The wrinkles that needed attention every day. The nose that cracked as soon as the weather changed. The paws that took every impact on the asphalt. The sweetest thing about him turned out to be the most fragile.

Search

I started looking for help and came across two types of products. Some worked, but looked like a chemistry exam – ingredients I couldn't pronounce, on skin my dog would lick off in ten seconds. The others were "natural" and gentle, but somehow didn't do much.

I wanted both at once. Something truly clean and safe to lick – and something I could actually feel working. There wasn't such a thing. So, I mixed it up in the kitchen.

The kitchen

The first batches were... modest. (Let's not even talk about the second one.) But I kept adjusting — more oil here, a little wax there — and tested everything on the toughest and most honest critic I know: my own dog, who has never pretended to like something just to spare my feelings.

And one day, it worked. Softer wrinkles. A healthier nose. Paws ready for the walk and relaxed afterwards. Three simple balms, each for a specific weak spot, and all three safe for licking. Friends with bulldogs asked for them. Then friends of friends. And here we are.

Днес правим същото.

Все още произвеждаме на малки партиди. Все още избираме внимателно всяка съставка. Все още тестваме всяка формула така, както бихме я използвали за собственото си куче.

Защото за нас WrinkleWag никога не е бил просто козметика. Това е грижа.

What We Stand For

  • Simple beats complex

    A few ingredients that you know and that do exactly what they should.

  • Lick clean, no compromise

    The dog will lick it. Everything is safe with us when it does.

  • For the breed, not for everyone

    We think about how the bulldog is really built—the folds, the nose, the paws.

  • Fair for Borders

    Не обещаваме чудеса. Обещаваме качествена ежедневна грижа.

Still pouring it by hand, in small batches. Still testing it on one very spoiled French Bulldog. And still making it for the wrinkles.

From one bulldog owner to another — welcome to WrinkleWag. 🐾

To the balms